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Which one of the following best describes e-commerce? Select one answer - Edexcel - GCSE Business - Question 4 - 2016 - Paper 1
Question 4
Which one of the following best describes e-commerce? Select one answer. A The part of a website that allows customers to buy a product B The download speed of a ... show full transcript
Worked Solution & Example Answer:Which one of the following best describes e-commerce? Select one answer - Edexcel - GCSE Business - Question 4 - 2016 - Paper 1
Step 1
Which one of the following best describes e-commerce?
Answer
The best description of e-commerce is:
A The part of a website that allows customers to buy a product.
E-commerce primarily refers to online transactions and purchasing processes conducted over the internet. Thus, option A clearly encapsulates the essential function of e-commerce by facilitating the purchase of products online.
Step 2
Outline one suitable method, other than its website, that Starbucks could use to advertise its loyalty card scheme.
Answer
One suitable method that Starbucks could use to advertise its loyalty card scheme is to utilize social media campaigns. By leveraging platforms like Instagram and Facebook, Starbucks can create engaging posts and advertisements aimed at promoting the benefits of their loyalty card.
This method can reach a wide audience, particularly younger demographics who are active on social media. Engaging content, such as videos or promotions featuring attractive visuals and customer testimonials, can draw attention and encourage sign-ups. Moreover, using hashtags relevant to coffee culture can enhance visibility and create buzz around the loyalty program.