1. Which one of the following is the most likely advantage to a business from improved customer loyalty?
Select one answer - Edexcel - GCSE Business - Question 1 - 2017 - Paper 1
Question 1
1. Which one of the following is the most likely advantage to a business from improved customer loyalty?
Select one answer.
A Lower margin of safety
B Higher reve... show full transcript
Worked Solution & Example Answer:1. Which one of the following is the most likely advantage to a business from improved customer loyalty?
Select one answer - Edexcel - GCSE Business - Question 1 - 2017 - Paper 1
Step 1
Which one of the following is the most likely advantage to a business from improved customer loyalty?
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Answer
The most likely advantage to a business from improved customer loyalty is B Higher revenue. This is because loyal customers are more likely to make repeat purchases, resulting in increased sales and overall revenue.
Step 2
Outline one method a business could use to collect qualitative market research.
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Answer
One method a business could use to collect qualitative market research is through focus groups. Focus groups involve gathering a small group of customers to discuss their perceptions, opinions, and feelings about a product or service. This method provides in-depth qualitative data, helping businesses understand consumer behavior and preferences.
Step 3
Identify two elements of the Boston Matrix.
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Answer
Stars - Products with high market share in a fast-growing market.
Dogs - Products with low market share in a low-growth market.