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1. Which one of the following is the most likely advantage to a business from improved customer loyalty? Select one answer - Edexcel - GCSE Business - Question 1 - 2017 - Paper 1

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1. Which one of the following is the most likely advantage to a business from improved customer loyalty? Select one answer. A Lower margin of safety B Higher reve... show full transcript

Worked Solution & Example Answer:1. Which one of the following is the most likely advantage to a business from improved customer loyalty? Select one answer - Edexcel - GCSE Business - Question 1 - 2017 - Paper 1

Step 1

Which one of the following is the most likely advantage to a business from improved customer loyalty?

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Answer

The most likely advantage to a business from improved customer loyalty is B Higher revenue. This is because loyal customers are more likely to make repeat purchases, resulting in increased sales and overall revenue.

Step 2

Outline one method a business could use to collect qualitative market research.

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Answer

One method a business could use to collect qualitative market research is through focus groups. Focus groups involve gathering a small group of customers to discuss their perceptions, opinions, and feelings about a product or service. This method provides in-depth qualitative data, helping businesses understand consumer behavior and preferences.

Step 3

Identify two elements of the Boston Matrix.

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Answer

  1. Stars - Products with high market share in a fast-growing market.
  2. Dogs - Products with low market share in a low-growth market.

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