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National Express runs coaches to over 900 destinations in the UK - Edexcel - GCSE Business - Question 3 - 2015 - Paper 1
Question 3
National Express runs coaches to over 900 destinations in the UK. To travel, customers book tickets on the company website that they then print off. This allows Nati... show full transcript
Worked Solution & Example Answer:National Express runs coaches to over 900 destinations in the UK - Edexcel - GCSE Business - Question 3 - 2015 - Paper 1
Step 1
Which of the following is most likely to increase the revenue of National Express?
Answer
The correct answer is A. Higher number of passengers. Increasing the number of passengers directly contributes to increased fare revenue, making it a primary factor in boosting overall profitability for National Express.
Step 2
State two methods that National Express could use to encourage people to try its products.
Answer
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Lower fares/ticket prices: Offering competitive pricing can attract more customers who are looking for cost-effective travel solutions.
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More frequent services: Increasing the frequency of coach services can provide more convenience and flexibility for potential passengers, encouraging them to try National Express.
Step 3
Explain one disadvantage to National Express of providing poor customer service.
Answer
One disadvantage of providing poor customer service is that it can lead to negative customer feedback, which may result in a tarnished brand reputation. This can deter potential customers, as negative reviews can influence the decision-making process of other travelers, ultimately leading to a loss in revenue and market share.