Repeat purchases are an indicator of customer satisfaction. Which two of the following are likely to lead to repeat purchases? Select two answers. A) Introducing a customer loyalty scheme B) Charging a higher price C) Increasing ice cream production D) Ensuring customer orders are accurate E) Having customer feedback sheets

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Repeat purchases are an indicator of customer satisfaction - Edexcel - GCSE Business - Question 9 - 2016 - Paper 1

Question 9

Repeat purchases are an indicator of customer satisfaction. Which two of the following are likely to lead to repeat purchases? Select two answers. A) Introducing a... show full transcript

Worked Solution & Example Answer:Repeat purchases are an indicator of customer satisfaction - Edexcel - GCSE Business - Question 9 - 2016 - Paper 1

Step 1

Select two answers.

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Answer

The two answers that are likely to lead to repeat purchases are:

A) Introducing a customer loyalty scheme: This strategy can increase customer retention by providing incentives for repeat purchases, making customers feel valued and appreciated.
D) Ensuring customer orders are accurate: Accuracy in fulfilling customer orders contributes to customer satisfaction and trust, which are crucial for encouraging customers to return.

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