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Repeat purchases are an indicator of customer satisfaction - Edexcel - GCSE Business - Question 9 - 2016 - Paper 1
Question 9
Repeat purchases are an indicator of customer satisfaction. Which two of the following are likely to lead to repeat purchases? Select two answers. A) Introducing a ... show full transcript
Worked Solution & Example Answer:Repeat purchases are an indicator of customer satisfaction - Edexcel - GCSE Business - Question 9 - 2016 - Paper 1
Step 1
A) Introducing a customer loyalty scheme
Answer
Introducing a customer loyalty scheme can enhance customer retention by rewarding customers for their repeat purchases. This creates an incentive for customers to choose your business over competitors, thereby increasing the likelihood of repeat purchases.
Step 2
D) Ensuring customer orders are accurate
Answer
Ensuring customer orders are accurate is critical to customer satisfaction. If customers receive exactly what they ordered, they are more likely to return. Accuracy in fulfilling orders builds trust and reinforces positive experiences with the brand.