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7. (a) Give one stage of the sales process - Edexcel - GCSE Business - Question 7 - 2019 - Paper 1
Question 7
7. (a) Give one stage of the sales process. (b) Figure 2 shows the market share of UK supermarkets in 2017. (c) Outline one advantage to Sainsbury's of improving... show full transcript
Worked Solution & Example Answer:7. (a) Give one stage of the sales process - Edexcel - GCSE Business - Question 7 - 2019 - Paper 1
Step 1
Step 2
Outline one advantage to Sainsbury's of improving its customer service.
Answer
Improving customer service can lead to increased customer satisfaction and loyalty. When customers feel valued and well-treated, they are more likely to return to the store, which can boost sales and enhance Sainsbury's reputation in a competitive market.
Step 3
Justify which one of these two options Sainsbury's should choose.
Answer
Sainsbury's should consider the option of increasing wages. Higher wages can motivate employees, reduce turnover rates, and lead to better customer service, as satisfied employees are likely to be more engaged and enthusiastic in their roles. This can ultimately enhance overall store performance.
Step 4
Evaluate the likely impact on Sainsbury's of replacing Fairtrade with its own Fairly Traded scheme.
Answer
Replacing Fairtrade with Sainsbury's own Fairly Traded scheme could have mixed impacts. On one hand, it could allow Sainsbury's to have better control over pricing and sourcing, which may lead to cost savings and increased profit margins. On the other hand, this change could harm the company's reputation if customers perceive it as a move away from ethical sourcing and support for fair trade practices. This could result in loss of customer trust and alienation of a segment of socially-conscious consumers.