What is meant by the term design mix? - Edexcel - GCSE Business - Question 7 - 2017 - Paper 1

The term 'design mix' refers to the integral components that affect a product's successful development and marketability. Specifically, it encompasses three main elements:

1. Function: This pertains to what the product is designed to do and how well it performs its intended task.

2. Cost: This aspect addresses the economic manufacture of the product, balancing affordability with profit margins.

3. Appearance: This includes the aesthetics of the product, which influences customer perception and desirability.

In summary, the design mix is essential as it ensures that the product is not only functional and cost-effective but also visually appealing to the target market.