Read the following extract carefully and answer question 7 - Edexcel - GCSE Business - Question 7 - 2022 - Paper 1
Question 7
Read the following extract carefully and answer question 7.
JD Sports plc is a multinational sports, fashion and footwear retailer based in the UK. It owns a number... show full transcript
Worked Solution & Example Answer:Read the following extract carefully and answer question 7 - Edexcel - GCSE Business - Question 7 - 2022 - Paper 1
Step 1
Define the term multinational.
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Answer
A multinational is a company that operates in multiple countries, producing goods or services for those markets. This definition emphasizes the presence of business operations beyond just one nation's borders.
Step 2
Using the information in Figure 5, identify the social media site that generated the smallest percentage of customers for www.jdsports.co.uk.
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Answer
The social media site that generated the smallest percentage of customers for JD Sports is Vkontakte.
Step 3
Outline one benefit to JD Sports of having a website.
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Answer
Having a website allows JD Sports to reach a global audience. This expands their market beyond physical stores, leading to increased sales opportunities.
Step 4
Justify which one of these options JD Sports should choose.
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JD Sports should choose targeted online advertising as it would increase brand visibility and engage customers effectively online, especially when many consumers shop via digital platforms.
Step 5
Evaluate whether the takeover of Footasylum will allow JD Sports to increase its profit.
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Answer
The takeover of Footasylum may positively impact JD Sports' profits. This acquisition allows for a broader customer base and diversified offerings. However, it requires investment in integrating operations and marketing. Carefully assessing how Footasylum aligns with JD Sports’ brand image and customer expectations is crucial for maximizing potential profits.
