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Sport has become increasingly commercialised - Edexcel - GCSE Physical Education - Question 14 - 2021 - Paper 1
Question 14
Sport has become increasingly commercialised. Evaluate the impact that the media and sponsorship have on professional sports performers.
Worked Solution & Example Answer:Sport has become increasingly commercialised - Edexcel - GCSE Physical Education - Question 14 - 2021 - Paper 1
Step 1
Evaluate the impact that the media has on professional sports performers.
Answer
The media plays a significant role in shaping the public image of professional sports performers. It provides increased visibility, which can lead to more opportunities for endorsements and sponsorships.
However, the constant scrutiny from the media can also lead to pressure and stress, impacting a performer's mental health. Performers may feel the need to maintain a certain image, which can affect their performance both on and off the field. Additionally, negative media coverage can tarnish reputations and lead to a decline in sponsorship opportunities.
Step 2
Evaluate the impact that sponsorship has on professional sports performers.
Answer
Sponsorship can provide substantial financial support for athletes, allowing them to focus on training and development without financial burdens. This financial backing often leads to improved performance and opportunities for success in their sport.
On the downside, sponsorship can come with expectations. Athletes may feel obligated to promote products, which can take time away from training or lead to a potential conflict of interest if the product doesn't align with the athlete's values. Furthermore, dependency on sponsorships can create pressure to perform consistently, impacting mental well-being.