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Text 2 Greggs is a modern 'food-on-the-go' retail brand - OCR - GCSE Business - Question 17 - 2021 - Paper 1
Question 17
Text 2 Greggs is a modern 'food-on-the-go' retail brand. It specializes in selling sandwiches, cakes, pastries and pies. Most of these are made by Greggs, using raw... show full transcript
Worked Solution & Example Answer:Text 2 Greggs is a modern 'food-on-the-go' retail brand - OCR - GCSE Business - Question 17 - 2021 - Paper 1
Step 1
Explain one way that employment law may affect Greggs' employment of workers.
Answer
Employment law ensures that all 20,000 employees (APP) are not discriminated against based on factors such as age, gender, or religion. This affects Greggs by ensuring they employ a diverse workforce and adhere to regulations that can influence recruitment practices.
Step 2
Step 3
Explain the purpose of planning business activity for Greggs' managers.
Answer
The purpose of planning business activity is to ensure that managers can anticipate market trends and effectively allocate resources. This will help Greggs to meet consumer demand, particularly as the market for 'food-on-the-go' grows rapidly.
Step 5
Analyse one benefit for Greggs of using market data to create new products.
Answer
Using market data allows Greggs to identify trends in consumer preferences, such as the increase in vegan diets. This enables Greggs to introduce products that meet customer demands, potentially increasing sales and enhancing brand loyalty.
Step 6
Analyse one benefit for Greggs of business growth using a merger with a flour producer.
Answer
Merging with a flour producer can help Greggs to reduce material costs. This will ensure a steady supply of essential ingredients while providing greater control over production, ultimately enhancing overall profitability.
Step 7
Analyse one benefit for Greggs of business growth using a takeover of a rival 'food-on-the-go' retail brand.
Answer
A takeover can increase market share and reduce competition. By absorbing a rival, Greggs can attract their customers and expand its reach in the popular 'food-on-the-go' sector.
Step 8
Recommend which of the two methods of business growth Greggs should use. Give reasons for your answer.
Answer
I recommend that Greggs should pursue a merger with a flour producer. This method secures a stable supply of key ingredients, which is crucial for maintaining product quality and reducing costs. In contrast, a takeover may be riskier and could distract from core business operations.