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Greggs is a modern 'food-on-the-go' retail brand - OCR - GCSE Business - Question 17 - 2021 - Paper 1
Question 17
Greggs is a modern 'food-on-the-go' retail brand. It specialises in selling sandwiches, cakes, pastries and pies. Most of these are made by Greggs, using raw materia... show full transcript
Worked Solution & Example Answer:Greggs is a modern 'food-on-the-go' retail brand - OCR - GCSE Business - Question 17 - 2021 - Paper 1
Step 1
Explain one way that employment law may affect Greggs' employment of workers.
Answer
Employment law ensures that all employees at Greggs are treated fairly and without discrimination. This means that all 20,000 employees must not face discrimination based on age, gender, religion, or disability. Adherence to these laws can enhance workplace morale and ensure a diverse workforce, benefiting the company’s public image.
Step 2
Other than the government, explain one external stakeholder's influence on Greggs.
Answer
Customers are an essential external stakeholder for Greggs. Their preferences directly influence product offerings. For instance, the rising number of vegans in the UK led Greggs to launch vegan products like sausage rolls, which resulted in a significant increase in sales.
Step 3
Explain the purpose of planning business activity for Greggs' managers.
Answer
Planning business activity helps Greggs' managers determine their objectives and the means to achieve them. It allows for a clear strategy regarding product offerings, inventory management, and resource allocation. Proper planning also helps the company adapt to market trends and consumer demands, ultimately supporting profitability.
Step 4
Step 5
Analyse one benefit for Greggs of using market data to create new products.
Answer
Utilizing market data allows Greggs to identify trends and consumer preferences accurately. For example, data showing an increase in vegans prompted the development of vegan products, aligning offerings with consumer demands. This strategy not only satisfies existing customers but also attracts new ones, thereby enhancing overall sales.
Step 6
Analyse one benefit for Greggs of business growth using each of the following methods.
Answer
i) Merger with a flour producer: This can ensure a consistent supply of essential raw materials, reducing costs and providing stability in production.
ii) Takeover of a rival 'food-on-the-go' retail brand: This strategy may enhance market share and reduce competition, enabling Greggs to penetrate new customer segments more efficiently.
Step 7
Recommend which of the two methods of business growth Greggs should use. Give reasons for your answer.
Answer
Greggs should consider the takeover of a rival 'food-on-the-go' brand. This approach would likely provide immediate access to another customer base, enhance market share, and reduce competition. Unlike a merger with a flour producer, which limits consumer-facing benefits, a takeover expands Greggs' offerings and strengthens its market position.