Understanding customer needs is the main purpose of: A employee retention B innovation C market research D the product lifecycle Your answer ___ - OCR - GCSE Business - Question 1 - 2020 - Paper 1

The best choice for understanding customer needs is market research. Market research involves collecting, analyzing, and interpreting information about a market, including information about the target audience, competitors, and the overall environment. This process helps businesses understand customer preferences, behaviors, and unmet needs, making it essential for effective product development and strategic planning.