Which of the following is a benefit to a business of advertising on local radio?
A Can target a specific geographical area
B Detailed financial information can be included
C Free samples can be given out with the advertisement
D The product can be seen and demonstrated - OCR - GCSE Business - Question 4 - 2019 - Paper 1
Question 4
Which of the following is a benefit to a business of advertising on local radio?
A Can target a specific geographical area
B Detailed financial information can be ... show full transcript
Worked Solution & Example Answer:Which of the following is a benefit to a business of advertising on local radio?
A Can target a specific geographical area
B Detailed financial information can be included
C Free samples can be given out with the advertisement
D The product can be seen and demonstrated - OCR - GCSE Business - Question 4 - 2019 - Paper 1
Step 1
A Can target a specific geographical area
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Answer
Advertising on local radio allows businesses to specifically reach potential customers in a targeted geographical area. This focused approach can enhance the effectiveness of the advertisement by ensuring it reaches people who are more likely to become customers.
Step 2
B Detailed financial information can be included
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Answer
While advertisements can convey various messages, local radio does not provide a medium for including detailed financial information effectively, as radio is primarily an auditory platform.
Step 3
C Free samples can be given out with the advertisement
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Answer
Offering free samples is more effectively done through tactile mediums like in-person events or print advertisements rather than radio.
Step 4
D The product can be seen and demonstrated
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Answer
Radio, being an audio medium, does not allow for visual demonstrations of the product, which limits the advertisement's capacity to provide a visual representation.
