A furniture manufacturer's marketing mix identifies:
A how to reduce risk when selling its furniture online
B the distribution channels for its tables and chairs
C the quantity of wood and materials to reorder
D which model of gaming chair customers prefer - OCR - GCSE Business - Question 5 - 2022 - Paper 1
Question 5
A furniture manufacturer's marketing mix identifies:
A how to reduce risk when selling its furniture online
B the distribution channels for its tables and ... show full transcript
Worked Solution & Example Answer:A furniture manufacturer's marketing mix identifies:
A how to reduce risk when selling its furniture online
B the distribution channels for its tables and chairs
C the quantity of wood and materials to reorder
D which model of gaming chair customers prefer - OCR - GCSE Business - Question 5 - 2022 - Paper 1
Step 1
A how to reduce risk when selling its furniture online
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Answer
This option relates more to risk management than marketing mix, as it does not directly address product, price, promotion, or place.
Step 2
B the distribution channels for its tables and chairs
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Answer
This is the correct answer, as distribution channels are a crucial component of the marketing mix, focusing on how products reach consumers.
Step 3
C the quantity of wood and materials to reorder
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Answer
This option pertains to inventory management rather than marketing mix strategies.
Step 4
D which model of gaming chair customers prefer
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Answer
Understanding customer preferences is important, but it falls under market research rather than a core aspect of the marketing mix itself.
