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Geoff, a sole trader, owns a second-hand book shop - OCR - GCSE Business - Question 2 - 2021 - Paper 1
Question 2
Geoff, a sole trader, owns a second-hand book shop. Despite being well advertised and selling reasonably priced products, the shop has difficulty retaining customers... show full transcript
Worked Solution & Example Answer:Geoff, a sole trader, owns a second-hand book shop - OCR - GCSE Business - Question 2 - 2021 - Paper 1
Step 1
C) Improve customer service by being friendly and polite
Answer
Improving customer service is a critical factor in retaining customers. By being friendly and polite, Geoff can create a welcoming environment that encourages customers to return. Positive interactions lead to customer loyalty and can also result in word-of-mouth referrals, which are vital for a sole trader like Geoff.