Which one of the following is not a potential benefit of improving communication between a business and its customers? A - OCR - GCSE Business - Question 9 - 2020 - Paper 1

To determine which option is not a potential benefit of improving communication between a business and its customers, we should analyze each choice:

• A. Better customer service: This is generally a direct benefit as improved communication can lead to clearer understanding and resolution of customer issues.
• B. Greater market share: Enhanced communication can help a business better understand customer needs and preferences, potentially leading to increased market share.
• C. Higher chances of survival: Better communication with customers can lead to improved customer loyalty and retention, increasing the overall resilience and survival of the business.
• D. Increased risk: This option does not align with the typical advantages of improved communication. In fact, better communication usually mitigates risks associated with misunderstandings or unmet customer needs.

Thus, the option that is not a benefit is D. Increased risk.