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Text 1 Waitrose is a supermarket chain with over 300 stores throughout the UK - OCR - GCSE Business - Question 16 - 2021 - Paper 1
Question 16
Text 1 Waitrose is a supermarket chain with over 300 stores throughout the UK. Waitrose specialises in good quality food, targeted at customers with high levels of i... show full transcript
Worked Solution & Example Answer:Text 1 Waitrose is a supermarket chain with over 300 stores throughout the UK - OCR - GCSE Business - Question 16 - 2021 - Paper 1
Step 1
Explain what is meant by a focus group.
Answer
A focus group is a qualitative research method that involves gathering a small group of people to discuss a specific topic or product. This process allows researchers to gain insights into participants' opinions, feelings, and attitudes, which can help improve products or services. Typically, a moderator guides the discussion to facilitate interaction and generate a broad range of responses.
Step 2
Explain one advantage for Waitrose of using customer trials.
Answer
One advantage of using customer trials is that they provide Waitrose with valuable feedback on new products before they are launched widely. This allows the company to make necessary adjustments based on customer preferences, thereby increasing the likelihood of success in the market. By addressing potential issues identified in trials, Waitrose can enhance customer satisfaction and ultimately drive sales.
Step 3
Explain one benefit for Waitrose of having good business communication between employees at its Head Office.
Answer
One benefit of good business communication at Waitrose's Head Office is that it fosters collaboration and coherence among departments. This ensures that all employees are aligned with the company's goals and strategies, leading to more efficient operations. Effective communication minimizes misunderstandings and allows for timely decision-making, which is crucial in a competitive industry.
Step 4
Explain one advantage for Waitrose of using external recruitment.
Answer
One advantage of using external recruitment for Waitrose is that it allows the company to bring in fresh talent and new perspectives. Hiring from outside the organization can infuse innovative ideas and practices, which can be especially beneficial in meeting changing market demands. Additionally, external candidates may possess specialized skills that are not readily available within the current workforce.
Step 5
Step 6
Evaluate whether or not Waitrose should continue to offer profit sharing to its employees.
Answer
Continuing profit sharing could significantly motivate Waitrose's employees, fostering a sense of ownership and loyalty among the workforce. This scheme encourages employees to work harder, knowing that their efforts directly impact their earnings. However, if the organization faces rising operational costs, it may need to reevaluate this strategy to maintain financial health. While profit sharing enhances employee satisfaction and productivity, Waitrose must balance this with sustainable profitability.