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Text 2 Greggs is a modern 'food-on-the-go' retail brand - OCR - GCSE Business - Question 17 - 2021 - Paper 1
Question 17
Text 2 Greggs is a modern 'food-on-the-go' retail brand. It specialises in selling sandwiches, cakes, pastries and pies. Most of these are made by Greggs, using raw... show full transcript
Worked Solution & Example Answer:Text 2 Greggs is a modern 'food-on-the-go' retail brand - OCR - GCSE Business - Question 17 - 2021 - Paper 1
Step 1
Explain one way that employment law may affect Greggs' employment of workers.
Answer
Employment law ensures that all 20,000 employees at Greggs (APP) are not discriminated against. This affects Greggs by requiring them to provide equal opportunities in recruitment and employment, ensuring a diverse and inclusive workplace.
Step 2
Step 3
Explain the purpose of planning business activity for Greggs' managers.
Answer
Planning business activity helps Greggs' managers allocate resources efficiently to meet market demands. It also prepares the company for future trends, like the increase in veganism, ensuring alignment with customer preferences and supporting growth.
Step 5
Analyse one benefit for Greggs of using market data to create new products.
Answer
Greggs can use market data to identify consumer trends, such as the increase in vegan diets. By aligning its product offerings with these trends, Greggs can meet customer demands effectively, potentially increasing market share and profits.
Step 6
Analyse one benefit for Greggs of business growth using the following method: Merging with a flour producer.
Answer
Merging with a flour producer can reduce material costs for Greggs, allowing for stable pricing of baked goods. This integration can enhance supply chain efficiency, ensuring a steady supply of key ingredients.
Step 7
Analyse one benefit for Greggs of business growth using the following method: Takeover of a rival 'food-on-the-go' retail brand.
Answer
A takeover can provide Greggs with an increased market share, allowing access to new customer bases and eliminating competition. This can enhance the brand’s position in the market and contribute to overall growth.
Step 8
Recommend which of the two methods of business growth Greggs should use. Give reasons for your answer.
Answer
I recommend Greggs should merge with a flour producer because it ensures a reliable supply of essential ingredients. This stability can reduce costs and help maintain quality in product offerings, crucial for sustaining a competitive advantage.