Coconut Life uses e-commerce to sell its range of innovative coconut products - OCR - GCSE Business - Question 14 - 2019 - Paper 1

The option that will not improve customer engagement is B) Only selling products that have been certified as organic.

Explanation:

While offering organic products might appeal to a specific market segment, it does not necessarily enhance overall customer engagement. Customer engagement typically increases through personalized communication and service, rather than by limiting product offerings based solely on certification. Thus, focusing on certification rather than customer interaction strategies detracts from engagement efforts.