Customer engagement: A) allows customers to try before they buy B) contributes to good customer service C) improves the product knowledge of employees D) shortens the supply chain Your answer - OCR - GCSE Business - Question 2 - 2022 - Paper 1

Customer engagement significantly enhances the overall customer experience, allowing for improved service and interaction. When customers feel engaged, they are more likely to receive personalized service, leading to a positive impression and higher satisfaction rates. This is essential for fostering loyalty and repeat business.