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Geoff, a sole trader, owns a second-hand book shop - OCR - GCSE Business - Question 2 - 2021 - Paper 1
Question 2
Geoff, a sole trader, owns a second-hand book shop. Despite being well advertised and selling reasonably priced products, the shop has difficulty retaining customers... show full transcript
Worked Solution & Example Answer:Geoff, a sole trader, owns a second-hand book shop - OCR - GCSE Business - Question 2 - 2021 - Paper 1
Step 1
Improve customer service by being friendly and polite
Answer
Geoff should focus on improving customer service as it directly impacts customer experience and retention. Being friendly and polite can create a welcoming atmosphere that encourages customers to return. This approach enhances customer satisfaction, builds trust, and fosters loyalty, ultimately leading to higher retention rates.