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Pukka Pies Ltd is a family-owned business with approximately 360 employees - OCR - GCSE Business - Question 18 - 2021 - Paper 1
Question 18
Pukka Pies Ltd is a family-owned business with approximately 360 employees. It makes a range of high-quality savoury pies, including steak, chicken and mushroom, and... show full transcript
Worked Solution & Example Answer:Pukka Pies Ltd is a family-owned business with approximately 360 employees - OCR - GCSE Business - Question 18 - 2021 - Paper 1
Step 1
Step 2
Analyse the benefits to Pukka Pies Ltd of using a batch production process.
Answer
Using a batch production process allows Pukka Pies Ltd to match the needs of different customers, as each batch can be tailored to specific orders. This flexibility helps in catering to seasonal demand or specific events, which can enhance customer satisfaction and potentially increase sales.
Step 3
Analyse one way falling unemployment might influence recruitment at Pukka Pies Ltd.
Answer
Falling unemployment generally means that there are fewer qualified candidates available for jobs, which could increase competition among businesses to recruit skilled workers. Consequently, Pukka Pies Ltd might have to offer more attractive remuneration or benefits packages to attract suitable candidates, thus raising its recruitment costs.
Step 4
Analyse the impact of each of the following on Pukka Pies Ltd: the length of its supply chain.
Answer
The length of Pukka Pies Ltd's supply chain can lead to increased costs due to extended logistics and transportation times. A longer supply chain may also introduce more complexity, increasing the risk of delays or supply disruptions, which could ultimately affect product availability.
Step 5
the time-critical nature of its logistics.
Answer
The time-critical nature of logistics at Pukka Pies Ltd is crucial for ensuring that ingredients arrive fresh and that the pie production process remains efficient. Any delays in the supply chain could lead to quality issues, spoilage of ingredients, or disruptions in meeting customer demand.
Step 6
Recommend whether the length of its supply chain or the time-critical nature of its logistics has the greater impact on Pukka Pies Ltd's success.
Answer
It could be argued that the time-critical nature of its logistics has a greater impact on Pukka Pies Ltd’s success. Given the perishable nature of the ingredients used in pies, ensuring timely deliveries and maintaining product freshness is critical. In contrast, while the supply chain length does affect costs and efficiency, it is the time sensitivity that directly influences quality and customer satisfaction.
Step 7
Evaluate how Pukka Pies Ltd's environmental considerations might influence its marketing mix.
Answer
Pukka Pies Ltd's commitment to environmental considerations can significantly influence its marketing mix in several ways. Firstly, in terms of product, the company can market its pies as eco-friendly due to the use of recyclable materials and sustainable ingredients. Secondly, the pricing strategy may be adjusted to reflect the higher costs associated with sustainable practices. Promotion of these environmental initiatives can enhance brand image and build consumer trust, particularly among environmentally conscious customers. Moreover, placement strategies might focus on partnerships with eco-friendly retailers, thus aligning the product's availability with its sustainable values.