Outline features of a mission statement. - Scottish Highers Administration and IT - Question 7 - 2019
Question 7
Outline features of a mission statement.
Worked Solution & Example Answer:Outline features of a mission statement. - Scottish Highers Administration and IT - Question 7 - 2019
Step 1
It contains the aims/goals of an organization.
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Answer
A mission statement clearly articulates the primary objectives that an organization intends to achieve, outlining its overall goals and aspirations.
Step 2
It explains how an organization will achieve its aims/goals.
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The mission statement provides insight into the strategies and processes that the organization will employ to fulfill its goals, demonstrating a commitment to its mission.
Step 3
It may contain the values of an organization.
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Mission statements often reflect the core values that guide an organization, indicating what principles the organization stands for and how they influence its operations.
Step 4
It needs to be short - a sentence or 2.
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A mission statement should be concise, encapsulating the essence of the organization's purpose in just one or two sentences for clarity and impact.
Step 5
It provides direction for employees.
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The mission statement serves as a guiding framework for employees, helping them understand the organization's purpose and how their roles contribute to its objectives.
Step 6
Attracts customers/staff who have similar values (marketing tool).
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A well-crafted mission statement can attract like-minded customers and employees, reinforcing the organization's brand and enabling it to cultivate a community aligned with its values.
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