Justify the use of a Frequently Asked Question (FAQ) page on a company website. - Scottish Highers Administration and IT - Question 10 - 2023
Question 10
Justify the use of a Frequently Asked Question (FAQ) page on a company website.
Worked Solution & Example Answer:Justify the use of a Frequently Asked Question (FAQ) page on a company website. - Scottish Highers Administration and IT - Question 10 - 2023
Step 1
Large volumes of information can be provided and updated regularly at low cost to the organization.
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Answer
An FAQ page allows organizations to present large amounts of information efficiently. This information can be updated regularly without significant costs, ensuring that customers always have access to the latest details.
Step 2
A quick and effective way for customers to get answers to their questions.
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Customers can quickly find answers to their inquiries without having to contact the organization directly or wait for a response. This enhances customer experience by providing immediate information.
Step 3
Reduces the need for individual customer support.
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By having an FAQ section, the organization can reduce the time and money spent on answering similar questions from multiple customers. This allows the team to focus on more complex inquiries.
Step 4
Gives customers a better impression of the company.
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An informative FAQ page reflects that the company is customer-oriented, helping to establish trust and reliability in the brand.
Step 5
Provides customers with the information needed to complete a purchase.
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FAQs can guide customers through their decision-making process, answering common concerns that might otherwise prevent a sale.
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