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Analyse the following elements of this fashion design: - style - target market - wearability - Scottish Highers Art and Design - Question 8 - 2023
Question 8
Analyse the following elements of this fashion design: - style - target market - wearability. You must fully justify each point you make.
Worked Solution & Example Answer:Analyse the following elements of this fashion design: - style - target market - wearability - Scottish Highers Art and Design - Question 8 - 2023
Step 1
style
Answer
The jumpsuit has a flamboyant style due to the curved and fluid nature of the design, creating an imaginative silhouette. The extended drapes of material down the legs and feet contribute to a dynamic look that contrasts with traditional attire, enhancing its unique charm.
The use of bold colours throughout the jumpsuit gives it a contemporary style, making it appealing to fashion-forward individuals. Additionally, the design features curvilinear forms and long flowing sleeves, diverging from typical jumpsuit characteristics and demonstrating an artistic flair. Overall, the jumpsuit's style is integral to its innovative design identity.
Step 2
target market
Answer
The target market for this jumpsuit is out-going people who are keen to make a statement due to its unconventional appearance. It may also appeal to a niche audience, particularly those who appreciate avant-garde fashion or theatrical designs.
This style would likely attract individuals attending high-profile events or those looking for unique designer pieces that stand out. Furthermore, it may resonate with younger, fashion-forward consumers who appreciate bold lines and daring design as a reflection of contemporary culture.
Step 3
wearability
Answer
The extra material over the feet has the potential for tripping up the wearer, which may not be suitable for walking any distance. Despite this concern, the fabric used to create the jumpsuit is acrylic, allowing the wearer ease of movement when worn.
The incorporation of plastic wire for the sleeves and collar structure offers both support and shape, allowing the jumpsuit to maintain its voluminous torso. The design, however, poses challenges for practical wear due to the complex layering and dramatic elements, which may deter those seeking a more functional piece of clothing.