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Analyse the following elements of this graphic design: - imagery; - layout; - typography - Scottish Highers Art and Design - Question 10 - 2022
Question 10
Analyse the following elements of this graphic design: - imagery; - layout; - typography. You must fully justify each point you make.
Worked Solution & Example Answer:Analyse the following elements of this graphic design: - imagery; - layout; - typography - Scottish Highers Art and Design - Question 10 - 2022
Step 1
Imagery
Answer
The imagery of the large mixing bowl is crucial as it indicates the focus on baking, appealing directly to the target audience who are likely parents or children interested in creative activities. The splash of white and colorful ingredients represents the fun, messy nature of baking, which can attract younger audiences. Additionally, the characters depicted, such as the smiling gingerbread figures, imbue the product with a sense of playful engagement, making it more appealing.
Step 2
Layout
Answer
The layout features a large mixing bowl and utensils at a jaunty angle on a vibrant background. This positioning creates a sense of action and excitement, suggesting a busy baking activity. The placement of the biscuits in a curved format provides clarity and visibility of appetizing shapes, while the choice of yellow background enhances the overall appeal, making the product stand out in a crowded market.
Step 3
Typography
Answer
The typography includes bold, playful lettering that is easy for children to read, drawing attention to key elements such as 'GINGERBREAD KIT'. The white lettering contrasts effectively against the colorful background, maintaining clarity. It also evokes a friendly and fun atmosphere, while additional textual elements, like the 'Crayola' branding, reinforce trust and recognition in the product, captivating the consumer's interest.