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Analyse the following elements of this product design: • function • materials • target market - Scottish Highers Art and Design - Question 10 - 2023

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Question 10

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Analyse the following elements of this product design: • function • materials • target market. You must fully justify each point you make.

Worked Solution & Example Answer:Analyse the following elements of this product design: • function • materials • target market - Scottish Highers Art and Design - Question 10 - 2023

Step 1

function

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114 rated

Answer

The function of this design serves as an emergency torch due to the large LED light it incorporates, which provides bright illumination. Additionally, there is a hand cranking mechanism that operates the device, allowing users to generate power in emergencies. Users can also listen to the radio, which can be critical during natural disasters. This multifunctionality enhances its usability in outdoor activities and emergencies.

Step 2

materials

99%

104 rated

Answer

The product is made from moulded plastic, a strong and durable material that ensures longevity. The use of lightweight plastic for the handle contributes to ease of use, especially in emergencies when quick accessibility is vital. Furthermore, the materials used ensure that the product remains functional under various conditions, including resistance to moisture, which is crucial for outdoor usage.

Step 3

target market

96%

101 rated

Answer

The target market for this emergency light/radio includes outdoor enthusiasts and those engaged in camping activities. Since the product combines multiple functions, it appeals to individuals who seek convenience and reliability in their camping gear. Additionally, people preparing for emergencies, such as natural disasters, are also a key market segment, as this product equips them with essential tools during crises.

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