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Select one or more design work(s) that you have studied - Scottish Highers Art and Design - Question 8 - 2018
Question 8
Select one or more design work(s) that you have studied. (a) Discuss the designer's(s') choice of style and/or consideration of target market in the design work(s).... show full transcript
Worked Solution & Example Answer:Select one or more design work(s) that you have studied - Scottish Highers Art and Design - Question 8 - 2018
Step 1
Discuss the designer's(s') choice of style and/or consideration of target market in the design work(s).
Answer
In analyzing the designer's choice of style, it is essential to recognize how the chosen aesthetic aligns with the preferences of the target market. For instance, if we consider the work of a contemporary fashion designer, they may opt for bold colors and modern silhouettes to appeal to a younger demographic. This choice reflects the fashion trends that resonate with the clientele, emphasizing vibrancy and individuality.
Moreover, the consideration of the target market influences material choices and functional aspects of the design. For example, a designer creating sportswear for active consumers would prioritize durability and comfort, incorporating moisture-wicking fabrics and ergonomic designs. The combination of style and functionality caters directly to the consumers' needs, enhancing their experience with the product.
Ultimately, the ability of a designer to successfully marry their artistic vision with market expectations results in designs that are both appealing and commercially viable.
Step 2
Explain the influence of social, cultural and/or other factors on any of the design work(s) discussed in part (a).
Answer
Social and cultural factors play a significant role in shaping design choices, as they reflect the values and norms of the society from which they emerge. For instance, a designer may incorporate traditional motifs from a specific culture into modern design work, bridging the gap between heritage and contemporary style. This not only honors cultural significance but also resonates with consumers who value authenticity.
Additionally, global events and movements can influence design direction. For example, the rise of sustainability as a pressing social issue has led many designers to embrace eco-friendly materials and ethical production processes. This shift reflects a growing consumer awareness and preference for responsible consumption, pushing designers to adapt their practices accordingly.
In essence, the interplay between social, cultural, and economic factors molds design outcomes and establishes a dialogue between the designer and their audience.