Last Updated Sep 26, 2025

Market segmentation Simplified Revision Notes for GCSE OCR Business

Revision notes with simplified explanations to understand Market segmentation quickly and effectively.

Learn about Market segmentation for your GCSE Business Exam. This Revision Note includes a summary of Market segmentation for easy recall in your Business exam

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2.3 Market segmentation

Market segmentation is where a business divides the market into subgroups based on different interests, age groups and other factors.

● Age ● Gender ● Income ● Location ● Lifestyle

Benefits of market segmentation

● Target customers more effectively

● Modify the marketing mix to suit different demographics

● Allows budgets to be created better

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