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Give two examples of how supermarkets encourage consumers to spend money - Junior Cycle Home Economics - Question 10 - 2010
Question 10
Give two examples of how supermarkets encourage consumers to spend money. (i) (ii)
Worked Solution & Example Answer:Give two examples of how supermarkets encourage consumers to spend money - Junior Cycle Home Economics - Question 10 - 2010
Step 1
(i) Give examples of how supermarkets encourage consumers to spend money.
Answer
Supermarkets often use relaxing background music to create a pleasant shopping atmosphere, which can lead to longer visits and increased spending. Additionally, they place basic foods, such as milk, at the back of the store to draw customers deeper into the aisles, where they are likely to encounter more products and make impulse purchases.
Step 2
(ii) Give examples of how supermarkets encourage consumers to spend money.
Answer
Many supermarkets display their most profitable goods at eye level, making them more likely to catch the attention of shoppers. Additionally, necessities are often placed in less obvious locations, encouraging shoppers to explore the store more thoroughly and possibly purchase additional items they may not have initially intended to buy.