Photo AI
List four marketing techniques used in supermarkets - Junior Cycle Home Economics - Question 7 - 2005
Question 7
List four marketing techniques used in supermarkets. (i) (ii) (iii) (iv)
Worked Solution & Example Answer:List four marketing techniques used in supermarkets - Junior Cycle Home Economics - Question 7 - 2005
Step 1
(i) advertising, essentials at the back of shop
Answer
One common marketing technique used in supermarkets is strategically placing essential items, such as bread or milk, at the back of the store. This encourages customers to walk through the aisles and potentially make impulse purchases of other products along the way.
Step 2
(ii) free samples, luxury goods at eye level
Answer
Offering free samples is an effective technique that attracts customers and gives them a taste of new or featured products. Additionally, placing luxury items at eye level makes them more visible and likely to be purchased, as customers tend to gravitate towards products they can easily see.
Step 3
(iii) special offers, use of trolleys encouraged
Answer
Supermarkets often use special offers to entice customers to buy more items. Discounts and promotions can lead to increased sales volume. Encouraging the use of shopping trolleys also allows customers to carry more items, leading to higher overall spending.
Step 4
(iv) slow music, associated goods kept together
Answer
Playing slow music in the store can create a more relaxed shopping environment, encouraging customers to spend more time browsing. Additionally, placing related items together, such as pasta and sauces, can increase the chances of customers buying more products that complement each other.