Indicate by means of a tick (✓) in the correct box, the method of expansion to which each statement below relates:
Statement
Apple buys Beats by Dr Dre for $3bn - Leaving Cert Business - Question 10 - 2017
Question 10
Indicate by means of a tick (✓) in the correct box, the method of expansion to which each statement below relates:
Statement
Apple buys Beats by Dr Dre for $3bn.
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Worked Solution & Example Answer:Indicate by means of a tick (✓) in the correct box, the method of expansion to which each statement below relates:
Statement
Apple buys Beats by Dr Dre for $3bn - Leaving Cert Business - Question 10 - 2017
Step 1
Apple buys Beats by Dr Dre for $3bn.
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Answer
This statement relates to a 'Takeover' as Apple is acquiring another company (Beats) outright.
Step 2
Avonmore Foods plc and Waterford Foods plc joined forces to form Glanbia plc.
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Answer
This statement represents a 'Merger' as it involves two companies coming together to form a new entity.
Step 3
Irish grocery retailer SuperValu has announced a new partnership with Bank of Ireland as part of its 'Real Rewards' loyalty programme.
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Answer
This is an example of a 'Strategic Alliance' as it indicates a partnership for mutual benefit without merging.
Step 4
The Zip Yard have expanded by allowing other parties to use the business model and trademark in exchange for a fee and a percentage of profits.
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This reflects a 'Franchise' as it involves giving permission to others to operate under a business model.
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