Insomnia coffee company is an example of an Irish franchise - Leaving Cert Business - Question 13 - 2016

Franchising refers to the process where the franchisor grants a license to the franchisee, allowing them the right to supply and sell the franchisor's products or services. In this arrangement, the franchisee uses the established name and logo of the franchisor, which helps in brand recognition and customer trust.

The franchisee typically pays an initial fee for the license, along with ongoing royalties or a percentage of sales to the franchisor. This model benefits the franchisee by providing them with a well-known business brand and a proven idea, reducing the risks associated with starting a new business from scratch.