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Discuss the impact that investment in technology has had on Castlwest Hotel and Conference Centre - Leaving Cert Business - Question B - 2010
Question B
Discuss the impact that investment in technology has had on Castlwest Hotel and Conference Centre. Refer to the above text in your answer.
Worked Solution & Example Answer:Discuss the impact that investment in technology has had on Castlwest Hotel and Conference Centre - Leaving Cert Business - Question B - 2010
Step 1
Marketing/Market Research/Advertising
Answer
Investment in technology has significantly enhanced the marketing strategies of Castlwest Hotel and Conference Centre. By creating a website, the hotel is able to reach a global audience, which promotes its facilities, services, and special offers effectively.
The implementation of an online booking system has made it easier and more convenient for customers to make reservations, increasing overall customer satisfaction. Additionally, constructing a database of customers allows for better market research and targeted advertising, enabling the hotel to tailor its marketing strategies to meet specific customer needs.
Step 2
ICT
Answer
The investment in Information and Communication Technology (ICT) has streamlined internal and external communication at the hotel. Staff can communicate instantly using laptops, mobile devices, and email, which enhances coordination and service delivery.
Moreover, with the availability of video conferencing and audio conferencing technologies, the hotel can engage with clients more effectively, organizing virtual meetings that cater to a wider range of customers and circumstances.
Step 3
E-Business/Operational Efficiencies
Answer
Through the use of the internet and Electronic Data Interchange (EDI), operational efficiencies have improved at Castlwest Hotel. These technologies allow for better management of stock and resources, ensuring that customers’ needs are met in a timely manner.
Additionally, with online systems in place, the hotel can monitor its performance and make data-driven decisions to enhance day-to-day operations. This increased efficiency ultimately leads to an improved overall customer experience.