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Explain by means of examples any two of the following provisions of the Consumer Protection Act 2007: (i) "Prohibits false or misleading advertising" (ii) "Prohibits false prices" (iii) "Prohibits false product descriptions". - Leaving Cert Business - Question A - 2017
Question A
Explain by means of examples any two of the following provisions of the Consumer Protection Act 2007: (i) "Prohibits false or misleading advertising" (ii) "Prohibi... show full transcript
Worked Solution & Example Answer:Explain by means of examples any two of the following provisions of the Consumer Protection Act 2007: (i) "Prohibits false or misleading advertising" (ii) "Prohibits false prices" (iii) "Prohibits false product descriptions". - Leaving Cert Business - Question A - 2017
Step 1
(i) "Prohibits false or misleading advertising"
Answer
False or misleading advertising is against the law. It gives consumers incorrect information about goods or services they intend to buy. For example, if a retailer advertises free delivery for orders over €50, but the reality is that this is only applicable for specific products or locations, it misleads consumers. Additionally, if a product is claimed to be made in Ireland, but is actually produced elsewhere, it represents a violation since it misrepresents the source of the product to the buyer.
Step 2
(ii) "Prohibits false prices"
Answer
It is illegal for a business to make false/misleading claims about prices. Consumers have the right to clear and accurate information regarding the costs of goods and services. For instance, if a retailer advertises a jacket at €100 but later changes it to €75 without disclosing this alteration, it misleads customers. Furthermore, if a business that operates multiple outlets fails to apply the same price across all its stores, this creates confusion and unfair competition.