Photo AI
Explain the term ‘intrapreneur’ - Leaving Cert Business - Question A - 2010
Question A
Explain the term ‘intrapreneur’. Illustrate, using examples from the above text, how ‘intrapreneurship’ benefits Castleswest Hotel and Conference Centre.
Worked Solution & Example Answer:Explain the term ‘intrapreneur’ - Leaving Cert Business - Question A - 2010
Step 1
Explain the term ‘intrapreneur’
Answer
An intrapreneur is an individual within a company who engages in entrepreneurial activities by coming up with innovative ideas and implementing them effectively within the organization. They have the autonomy, freedom, and resources—including human and financial capital—to develop and execute their ideas, which can lead to new product development, improved efficiency, and enhanced service offerings.
Step 2
Illustrate, using examples from the above text, how ‘intrapreneurship’ benefits Castleswest Hotel and Conference Centre
Answer
-
New Products/Markets Identified: Recently, Dylan Jones, the Head Chef, was recognized as 'Employee of the Month' for his initiative in introducing a new popular 'Lunch to Go' menu, which has increased weekly lunch sales. This showcases how intrapreneurship leads to innovative offerings that can attract more customers.
-
Business Growth/Sustainability: The Marketing Manager, Pat Butler, implemented an online booking facility that ensures a smoother customer journey. This addition has streamlined the reservation process and potentially increased bookings, reflecting the positive impact of intrapreneurial efforts on business growth.
-
Encouragement of Employee Input: The establishment of a voluntary suggestion scheme allows staff to contribute ideas on how to improve operations or services. This fosters a culture of innovation and empowers employees to take an active role in the company's success.
-
Staff Training and Development: Initiatives like training staff to use online systems not only enhance service efficiency but also improve job satisfaction by providing employees, like O'Brien in the assistant manager role, the skills necessary to perform their duties effectively. This commitment to staff development is key to retaining talent and maintaining a motivated workforce.