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7. (a) Explain the term Global Business - Leaving Cert Business - Question 7 - 2017
Question 7
7. (a) Explain the term Global Business. A global business is an organization that transcends national boundaries and operates on an international scale, selling pr... show full transcript
Worked Solution & Example Answer:7. (a) Explain the term Global Business - Leaving Cert Business - Question 7 - 2017
Step 1
Explain the term Global Business.
Answer
A global business sells its products or services across different countries, viewing the world as one unified market. This type of business adapts or standardizes its marketing strategies to meet the varied needs of consumers in different regions, ensuring brand consistency while being culturally sensitive.