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Tech Tastic Digital Marketing Agency Seeks Digital Marketing Consultant Tech Tastic Digital Marketing Agency is a Digital Marketing and IT business, involved in the promotion of products or brands through one or more forms of electronic media - Leaving Cert Business - Question 1 - 2016
Question 1
Tech Tastic Digital Marketing Agency Seeks Digital Marketing Consultant Tech Tastic Digital Marketing Agency is a Digital Marketing and IT business, involved in the... show full transcript
Worked Solution & Example Answer:Tech Tastic Digital Marketing Agency Seeks Digital Marketing Consultant Tech Tastic Digital Marketing Agency is a Digital Marketing and IT business, involved in the promotion of products or brands through one or more forms of electronic media - Leaving Cert Business - Question 1 - 2016
Step 1
Explain the difference between ‘internal recruitment’ and ‘external recruitment’
Answer
Internal recruitment means finding someone from among those who already work in the business. This can involve promoting an existing employee to a higher position or asking them to relocate to a different department. It often utilizes familiar employees who understand the company culture.
On the other hand, external recruitment refers to sourcing candidates from outside the organization. This process involves looking for potential candidates who have not previously worked for the company, bringing in new perspectives, ideas, and skills that may not currently exist within the team.
Step 2
Explain the following terms with reference to the above advertisement: (i) Job description
Answer
A job description details the specific duties and responsibilities associated with the Digital Marketing Consultant position at Tech Tastic Digital Marketing Agency. It should outline the job title, job type, the tasks the employee will perform, and the conditions under which those tasks will be carried out. This ensures that potential applicants are clearly informed of what is expected in the role.
Step 3
(ii) Person specification
Answer
The person specification identifies the qualifications, skills, and attributes required for a successful Digital Marketing Consultant at Tech Tastic. This includes having a relevant degree in Business, three years of digital marketing experience, and possessing excellent interpersonal and communication skills. It also highlights the ability to work effectively in a team setting, showcasing the importance of collaboration in the role.
Step 4
Distinguish between ‘on the job training’ and ‘off the job training’
Answer
On the job training occurs within the work environment, allowing employees to learn while performing their job tasks. This training often involves working alongside a more experienced colleague who can provide immediate support and guidance.
In contrast, off the job training takes place outside the regular work environment. This could involve attending workshops, seminars, or utilizing e-learning platforms to develop new skills or knowledge. Tech Tastic may provide such training to ensure their staff are well-equipped with the latest digital marketing tools and techniques.
Step 5
Outline three types of rewards for employees.
Answer
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Wages/Basic Pay: This is the financial remuneration for a role or set of duties performed. It can be fixed based on an hourly or monthly rate.
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Overtime Compensation: Employees may earn extra pay by working additional hours beyond their standard schedule, thereby rewarding their flexibility and dedication.
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Benefits in Kind: Non-cash rewards provided to employees that can include perks like additional leave, gym memberships, or company cars, which enhance employee satisfaction.
Step 6
List two methods of advertising job vacancies.
Answer
- Company Website: Posting job openings directly on the organization's website to attract candidates who are actively browsing for opportunities in that specific company.
- Recruitment Agencies: Engaging agencies that specialize in helping organizations find suitable candidates for various job roles.