Photo AI
Question A
Explain how Funky Fotos has broken terms of the Consumer Protection Act 2007. (Refer to the text in your answer.)
Step 1
Answer
Funky Fotos has breached the Consumer Protection Act 2007 in several ways:
Misleading Claims: It is illegal for a business to make misleading claims about services. Funky Fotos advertised that photos were "Printed immediately"; however, this was not the case. When Jenny approached the shop to collect her photos, she was informed that due to a busy day, the photos would be ready only the following day. This is a clear violation of the Act as it misrepresented the service timeframe.
Price Disclosure: The advertisement claimed "100 Photos - Only £5.99". Yet, upon Jenny's inquiry, she was told that the cost would actually rise to £10.99. This discrepancy in pricing constitutes false advertising and violates fair conduct as per the Act.
Failure to Honor Agreement: The Act mandates that agreements entered into must specify precise conditions. Funky Fotos failed to honor the agreement regarding the size of the photographs. Jenny was promised 5’x7’ photos but was later faced with different sizes upon collection. This undermines consumer trust and goes against the regulations that demand clarity in advertisements.
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