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Question B
Outline the benefits and challenges for EducaPrint Ltd of a matrix organisation structure (team structure) for the development of the eBook products.
Step 1
Answer
Expertise from Different Departments: The matrix structure allows collaboration between various departments such as marketing, finance, and production. This leads to a more comprehensive approach to developing the eBooks, utilizing specialized knowledge from each area.
Input in Decision Making: All team members have a say in decision-making and problem-solving, which enhances creativity and encourages collective responsibility towards the project.
Specialized Project Teams: It enables the formation of specific project teams tailored to eBook development, ensuring efficient use of resources and expertise for task completion.
Increased Output and Productivity: The collaborative nature of a matrix structure fosters synergy among team members, ultimately leading to higher productivity and innovative solutions.
Employee Satisfaction and Engagement: Increased opportunities for participation in projects can lead to improved employee morale and motivation, as team members feel valued and are more likely to achieve personal and professional growth.
Step 2
Answer
Role Confusion: The dual-reporting nature of matrix structures can lead to confusion regarding authority and responsibility among team members, particularly between the project manager and functional managers.
Communication Issues: Employees may face challenges in communication, requiring improvements to ensure effective collaboration within diverse teams.
Conflict Management: Differences in opinions and personal dynamics can cause conflicts during project execution, which requires effective conflict resolution strategies to maintain team cohesion.
Decision-Making Delays: The collaborative decision-making process may slow down the operational efficiency, especially during critical stages where quick decisions are needed.
Resource Allocation Complications: Balancing resources across various projects could be a challenge, particularly in times of crisis or when reallocating team members is necessary.
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