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Discuss the impact that investment in technology has had on Castlwest Hotel and Conference Centre - Leaving Cert Business - Question B - 2010
Question B
Discuss the impact that investment in technology has had on Castlwest Hotel and Conference Centre. Refer to the above text in your answer.
Worked Solution & Example Answer:Discuss the impact that investment in technology has had on Castlwest Hotel and Conference Centre - Leaving Cert Business - Question B - 2010
Step 1
Marketing/Market Research/Advertising
Answer
Investment in technology has significantly enhanced the marketing strategies of Castlwest Hotel. By creating a user-friendly website, the hotel can showcase its facilities, services, and special offers to a global audience. This global reach allows the hotel to attract a larger number of potential customers with minimal cost. Furthermore, the introduction of an online booking system makes it more convenient for customers to make reservations, thereby increasing customer satisfaction and sales.
Step 2
ICT
Answer
The integration of Information and Communication Technology (ICT) has facilitated instant communication within the hotel. Staff can use laptops and phones to communicate efficiently, ensuring seamless operation. Additionally, video conferencing and online meetings have allowed for effective coordination between teams, enabling better management of hotel services and quicker response times to customer inquiries.
Step 3
E-Business/Operational Efficiencies
Answer
The implementation of e-business solutions has streamlined various operational processes at the hotel. For instance, online ordering systems have made it easier to manage stock levels efficiently, thus minimizing wastage. Customers can also make online payments, further simplifying the payment process for both the hotel and its patrons.
Step 4
Competitive Advantage
Answer
Having the latest technology gives Castlwest Hotel a competitive edge. Up-to-date systems position the hotel as a more appealing option compared to others. With complimentary Wi-Fi available throughout the premises, as well as advanced conference facilities, the hotel can attract business clientele looking for modern amenities.
Step 5
Training/Staffing/Industrial Relations
Answer
The adaptation of new technology necessitates ongoing training for staff to ensure they are knowledgeable about the systems in place. This training helps maintain high service standards. Regular updates on technology and performance ensure that employees are well-informed and capable of delivering exceptional service, which in turn fosters a positive work environment.
Step 6
Customer Service
Answer
The investment in technology has allowed for improved customer service at Castlwest Hotel. The ability to book rooms online and the enhanced flexibility provided by technology makes the hotel more attractive to potential customers. Moreover, the implementation of customer databases from online interactions ensures that the hotel can cater to guests' preferences, thereby elevating their overall experience.