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Study the information supplied and answer the questions which follow: Jim Ryan recently established a garage selling cars - Leaving Cert Business - Question 6 - 2009

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Study the information supplied and answer the questions which follow: Jim Ryan recently established a garage selling cars. His sole trader business trades under the... show full transcript

Worked Solution & Example Answer:Study the information supplied and answer the questions which follow: Jim Ryan recently established a garage selling cars - Leaving Cert Business - Question 6 - 2009

Step 1

Present the above information in the form of a bar chart.

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Answer

To represent the sales of cars from January to June in a bar chart, the x-axis will show the months from January to June, while the y-axis will depict the number of sales. Each bar will correspond to the sales figures for each month:

  • January: 50
  • February: 40
  • March: 35
  • April: 30
  • May: 35
  • June: 40

The bars should be uniform in width and appropriately scaled to reflect the values. Additionally, a title 'Sales of Cars, Jan to June' can be added to provide context.

Step 2

Explain the term 'Sole Trader'.

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Answer

A sole trader is an individual who owns and operates a business independently. This person is responsible for all aspects of the business, including making decisions, taking profits, and managing risks. Being a sole trader means having complete control over the business, yet it also entails personal liability for any debts incurred.

Step 3

Outline two disadvantages of a sole trader business.

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Answer

  1. Unlimited Liability: A sole trader is personally liable for all business debts, meaning personal assets can be at risk if the business fails.

  2. Lack of Continuity: The business may cease to exist if the sole trader becomes unable to work or decides to close the business, limiting its longevity.

Step 4

Outline three advantages of conducting market research.

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Answer

  1. Understanding the Target Market: Market research helps identify and understand the preferences and behaviors of potential customers, aiding in tailored product offerings.

  2. Informed Decision Making: It provides essential information regarding competition and market trends, allowing businesses to make better strategic decisions.

  3. Risk Reduction: By analyzing market conditions and customer feedback, businesses can mitigate risks associated with product launches and marketing strategies.

Step 5

Field Research (Primary Research)

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Answer

Field research involves gathering new information directly from the market through methods such as surveys and interviews. For example, conducting customer surveys allows the business to collect firsthand information about consumer preferences.

Step 6

Desk Research (Secondary Research)

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Answer

Desk research consists of reviewing existing information already collected by others. An example includes analyzing past sales reports to understand trends in customer behavior.

Step 7

Outline three items of information that the bank manager would require in assessing Jim's loan application.

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Answer

  1. Ability to repay the loan: This could include a cash flow forecast demonstrating projected sales and expenses.

  2. Creditworthiness: A review of Jim's credit history to evaluate his reliability in repaying debts.

  3. Business Plan: A detailed plan outlining Jim's business model, including marketing strategies and financial projections, to demonstrate how he intends to operate and manage the business successfully.

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