To: Mary O’Brien, Managing Director Subject: Sales Promotion Incentives From: Peter Murphy, Marketing Manager Date: 9th June 2009 Memo to include outline of two sales promotion incentives to encourage sales - Leaving Cert Business - Question 2 - 2009

To: Mary O’Brien, Managing Director
Subject: Sales Promotion Incentives
From: Peter Murphy, Marketing Manager
Date: [Insert Today's Date]

Dear Mary,

I hope this memo finds you well. I would like to propose two different sales promotion incentives to encourage sales in our retail business.

1. Discount Coupons

One effective incentive we can implement is the use of discount coupons. This approach allows customers to receive immediate savings on their purchases. By distributing coupons via email and in-store, we can attract new customers and encourage repeat visits. Furthermore, we can track redemption rates to evaluate the effectiveness of this initiative.

2. Buy One Get One Free (BOGO)

Another appealing sales promotion would be the Buy One Get One Free offer. This strategy not only boosts sales by encouraging customers to purchase more items but also increases foot traffic in our stores. It creates a sense of urgency and provides the perception of greater value, which can lead to increased customer loyalty.

I believe that these promotional techniques will effectively enhance our sales performance and customer engagement.

Best regards,
Peter Murphy,
Marketing Manager

Signature: Peter Murphy, Marketing Manager