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Brady's Hotel is a family run business situated in a seaside town - Leaving Cert Business - Question 8 - 2011

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Brady's Hotel is a family run business situated in a seaside town. It provides accommodation, restaurant and bar services. Mark Brady has overall responsibility for ... show full transcript

Worked Solution & Example Answer:Brady's Hotel is a family run business situated in a seaside town - Leaving Cert Business - Question 8 - 2011

Step 1

Explain two benefits of upgrading Brady's hotel.

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Answer

  1. Improved Customer Satisfaction: Upgrading Brady's Hotel can enhance the quality of services and facilities offered, leading to improved customer satisfaction. With better accommodations and amenities, the hotel can provide a more enjoyable experience for guests, increasing customer loyalty and encouraging repeat business.

  2. Increased Market Competitiveness: By upgrading, Brady's Hotel can attract a wider range of customers, as modern amenities can differentiate it from competitors. This includes meeting the expectations of discerning travelers who look for higher standards when choosing accommodations, thereby potentially increasing market share.

Step 2

Outline three methods that Mark could use to improve staff motivation.

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  1. Recognize Staff Achievements: Mark can implement a recognition program where staff members are praised for their hard work and contributions. This could be in the form of thank-you notes or public acknowledgments in staff meetings.

  2. Offer Financial Incentives: Introduce bonuses or profit-sharing schemes based on the hotel's performance. This financial reward can directly motivate staff to perform well and work towards common goals.

  3. Provide Professional Development Opportunities: Offering training sessions or workshops can help staff develop their skills, making them feel valued and invested in. This could lead to improved job satisfaction and motivation.

Step 3

List levels 2, 3 and 5.

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Answer

Level 2: Social needs Level 3: Esteem Needs Level 5: Self-actualisation Needs

Step 4

Briefly explain two of the five levels.

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Answer

  1. Physical Needs: This level encompasses basic human requirements such as food, clothing, shelter, and fair pay. These are essential for survival and security, forming the foundation of Maslow's Hierarchy.

  2. Esteem Needs: This level relates to feelings of self-respect and the respect one receives from others. It includes the need for recognition, status, and a sense of accomplishment, which can contribute significantly to motivation and personal growth.

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