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Read the information supplied and answer the question which follows - Leaving Cert Business - Question D - 2019

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Question D

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Read the information supplied and answer the question which follows. The summer heatwave in 2018 resulted in excellent sales of Joanie's Gelato Ice Cream. A SWOT a... show full transcript

Worked Solution & Example Answer:Read the information supplied and answer the question which follows - Leaving Cert Business - Question D - 2019

Step 1

Identify the elements of a SWOT analysis (Strength, Weakness, Opportunity and Threat) from the list (a) to (d) above.

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Answer

Strength: (d) The ice cream bar has developed a good reputation for high quality ice cream and excellent service.

Weakness: (c) The packaging and cutlery used by the business is not biodegradable.

Opportunity: (b) Joanie is considering opening a second ice cream bar in summer 2020.

Threat: (a) A new competitor has recently opened an ice cream bar in a nearby location.

Step 2

Outline two ways in which Joanie's Gelato Ice Cream Bar could become more environmentally responsible.

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  1. Sourcing ethically produced raw materials – This ensures that the ingredients used are sustainable and do not contribute to environmental degradation.
  2. Recycling their waste – Implementing a waste management system that recycles packaging and uses environmentally friendly alternatives can significantly reduce the environmental footprint.

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