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Cadbury is a confectionery company operating since 1932 - Leaving Cert Business - Question 7 - 2018
Question 7
Cadbury is a confectionery company operating since 1932. It produces several well-known chocolate brands such as Dairy Milk, Crunchie, Flake, Milk Tray, Roses and Cr... show full transcript
Worked Solution & Example Answer:Cadbury is a confectionery company operating since 1932 - Leaving Cert Business - Question 7 - 2018
Step 1
Outline two methods a business could consider to extend the product life cycle.
Answer
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Product Strategies
- New Product Features: Introducing new features or designs can reinvigorate customer interest.
- Product Variants: Creating a variety of products under the brand can capture different customer segments, boosting overall sales.
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Promotion Strategies
- Sales Promotion Techniques: Utilizing special offers, discounts, and advertising campaigns can attract new customers.
- Change Channel of Distribution: Exploring new distribution channels such as online platforms can help in reaching a wider audience.