Photo AI
Evaluate ‘Sales Promotion’ and ‘Public Relations’ as forms of promotion. - Leaving Cert Business - Question (B) - 2010
Question (B)
Evaluate ‘Sales Promotion’ and ‘Public Relations’ as forms of promotion.
Worked Solution & Example Answer:Evaluate ‘Sales Promotion’ and ‘Public Relations’ as forms of promotion. - Leaving Cert Business - Question (B) - 2010
Step 1
Evaluate ‘Sales Promotion’
Answer
Sales Promotion refers to the use of short-term incentives or 'gimmicks' to attract customers to products or services. It enhances the product's appeal by adding value through various strategies such as discounts, prices, free trials, in-store displays, or any promotions tied to the product.
The purpose of Sales Promotion is to incentivize consumers, especially during competitive market conditions. Activities can be repeated for a short duration to spur immediate sales. Popular with businesses like Tesco, Dunnes, and Superquinn, Sales Promotion is widely used to gain a market edge.
Step 2
Evaluate ‘Public Relations’
Answer
Public Relations (PR) is about creating and maintaining a positive image for a product or service. It involves strategic communication to manage the relationship with stakeholders and build goodwill. Key PR activities include press releases, press conferences, TV programs, and sponsorships which help to establish credibility and foster a positive image.
PR can be challenging as negative publicity can impact the business's reputation. Additionally, PR frequently involves addressing public concern and information dissemination, often handled through a designated Public Relations Officer (PRO) or team.