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If the Marketing Mix is to succeed, it must be based on customer needs and must support the required image for a particular product or service - Leaving Cert Business - Question B - 2003
Question B
If the Marketing Mix is to succeed, it must be based on customer needs and must support the required image for a particular product or service. Analyse, for a produ... show full transcript
Worked Solution & Example Answer:If the Marketing Mix is to succeed, it must be based on customer needs and must support the required image for a particular product or service - Leaving Cert Business - Question B - 2003
Step 1
Product
Answer
The product is the car model from Mercedes known as the Mercedes-Benz C-Class. This vehicle is synonymous with reliability and quality. It features advanced safety measures such as ABS and comes with a comprehensive warranty, reflecting the brand's commitment to customer satisfaction. The car's design, performance, and unique specifications position it favorably in the automotive market.
Step 2
Price
Answer
The Mercedes-Benz C-Class is priced competitively, ranging from €50,000 to €78,000, depending on the model and customizations. This pricing reflects its premium positioning in the market compared to other car brands. Additionally, finance options are available to attract a broader range of customers, further supporting the price strategy.
Step 3
Promotion
Answer
Promotion strategies for the C-Class include targeted advertising campaigns on television and in prominent business magazines. These campaigns emphasize brand loyalty and the car's luxurious features. Mercedes-Benz also engages in sponsorship for high-profile events, enhancing its prestige.
Step 4
Place
Answer
The C-Class is available through numerous authorized Mercedes garages nationwide, along with a robust online purchasing option. The distribution strategy ensures geographic dispersion to reach a wider market, making it accessible to a diverse customer base. This is complemented by reliable service networks globally.