Leaving Cert Business Marketing The 4P's Product, Price, Place, Promote: Outline, using an example, the r

Question

Outline, using an example, the role of interest groups in the business world.

An interest group is an organisation which represents the common viewpoint, objectives and goals of a particular group e.g. role of IBEC (representing employers) and ICTU (representing affiliated trade unions) in recent negotiations with Government in relation to government budgetary policy, IFA, ISME etc. An interest group seeks to influence decisions and policy affecting its members, through various actions including negotiation, lobbying, boycotting and possibly legal action.

Interest groups may or may not succeed in achieving their desired objectives.

Example:

The Construction Industry Federation (CIF) actively represents and serves over 3,000 members covering businesses in all areas of the Irish construction industry through a network of 13 Branches in 3 Regions throughout Ireland and through its 37 Sectoral Associations. The CIF engages with Government, professional groups, business groups and the social partners on their members' behalf. CIF monitors issues and trends, initiates proposals and acts in its members' interests at local, national and EU levels.

Outline, using an example, the role of interest groups in the business world - Leaving Cert Business - Question 4(A) - 2009

Worked Solution & Example Answer:Outline, using an example, the role of interest groups in the business world - Leaving Cert Business - Question 4(A) - 2009

Outline, using an example, the role of interest groups in the business world.

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