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In the case of a particular product/service of your choice, evaluate the role of (i) Advertising (ii) Public Relations and (iii) Personal Selling in the promotion of the product/service. - Leaving Cert Business - Question B - 2005
Question B
In the case of a particular product/service of your choice, evaluate the role of (i) Advertising (ii) Public Relations and (iii) Personal Selling in the promotion of... show full transcript
Worked Solution & Example Answer:In the case of a particular product/service of your choice, evaluate the role of (i) Advertising (ii) Public Relations and (iii) Personal Selling in the promotion of the product/service. - Leaving Cert Business - Question B - 2005
Step 1
(i) Advertising
Answer
Advertising plays a crucial role in promoting a product or service by utilizing various mediums to communicate with potential customers. It aims to inform, persuade, and remind the audience about the product. For instance, if we consider a smartphone brand, advertisements can highlight the device's features, benefits, and unique selling propositions through television commercials, online ads, or social media campaigns. This approach builds brand awareness and shapes consumer perceptions, ultimately driving sales.
Step 2
(ii) Public Relations
Answer
Public Relations (PR) involves managing the public image of a company. It provides essential information about the enterprise's policies, products, and services to the public and aims to build goodwill. For example, a company might conduct community support initiatives, ensuring positive media coverage, which enhances its reputation. Through strategic PR efforts, such as press releases and sponsorships, businesses can foster strong relationships with customers and the community, creating a favorable perception of their brand.
Step 3
(iii) Personal Selling
Answer
Personal Selling is a direct form of communication where sales representatives engage with customers to persuade them to purchase a product or service. This method is vital for high-cost items that require a personal touch, such as cars or real estate. For example, a skilled salesperson can address customer concerns, provide tailored solutions, and build rapport, ultimately leading to increased sales and customer satisfaction. Personal selling is effective because it allows for real-time interaction and personalized assistance, creating a unique buying experience.